What format is the best option for emails: HTML or Plain Text emails?

Who will win: HTML or Plain Text emails?


There is a lot of debate regarding HTML or plain text emails are the best in the email channel. Sources like Litmus claim that plain text emails are very important at this point in time, while others are saying that the plain text emails are long dead and […]

By |September 29th, 2015|Email Marketing|0 Comments

Newsletter Templates Design Guidelines

Build your Newsletter Templates as professional as possible

I consider good design to be a problem solving.

Design is not an art, design should be a plan, a strategy, a process.

A good email should be innovative, useful, understandable, unobtrusive, honest, thorough and esthetic.

A well design email serves 2 purposes:

Shows respect for our audience

Helps your company to achieve […]

By |September 23rd, 2015|Email Marketing|1 Comment

Open the floodgates of traffic to your website in 14 ways

If you ask any marketer or business owner what would they want more, for their website, service, for sure they will tell you “more customers”. Do you know what comes after “more customers” on the wishlist? MORE TRAFFIC

There are a lot of ways that you can increase traffic on your website, but today i just want […]

By |September 16th, 2015|Email Marketing|0 Comments

Sketch your next great email template

Have you ever had a great email template idea, but you had nothing to write it down, and by the time you had your laptop open or desktop, the idea was lost? Well it happened to me a lot of times, and then i decided that i should always have with me a pen and […]

By |September 10th, 2015|Email Marketing|0 Comments

Email Subject Lines Are Vital For Your Company’s revenue

I know that everybody talks about email marketing that has the biggest ROI among all the other online channels, and this is why i also talk about it over and over again. Today i want to enter a bit more into depth of this subject and i start with the email subject lines optimization.
The conversion […]

By |September 7th, 2015|Email Marketing|0 Comments

Launch your own smtp server for less than $10

Why do you need your own smtp server instead of sending your email campaigns via ESP’s like MailChimp, Active Campaign, MadMimi or others? Well, because you have complete control over what are you sending and to whom, and it costs less than $10 per month for unlimited sent volume.

Of course there are benefits of using […]

By |September 6th, 2015|Email Marketing|0 Comments

How to insert a dynamic timer in email

Timer in Email – a step by step guide
We’ll be making a nice little GIF like this that counts down to a specific date. This can help create a sense of urgency for events or product offers you may be using email for. The best thing is that you can create this little tool in-house and exclude any […]

By |September 5th, 2015|Email Marketing|2 Comments

Test your Email Campaign before sending it

Test your email campaign , and don’t do similar mistakes like this guys ….

A few days ago, i have received a promotional email from Food Panda in my gmail account. For those who don’t know who Food Panda is – they are a global online food ordering marketplace where people can discover, choose and order from the widest […]

By |September 4th, 2015|Email Marketing|0 Comments